Life As A Small Business During A Pandemic: My Interview with Renegade Craft
Katie Dean, August 18 2020
Life as a creative entrepreneur and small business owner during a pandemic. That's something I never imagined I would say or write. But here we are, almost six months into Covid-19 and very thankful that we are still in business.
Although we aren't hitting some of our goals that we set at the beginning of 2020, we are progressing by leaps and bounds in a lot of different areas that we had planned on putting to the back burner. If there is one good thing about a challenging situation it's that it makes you to tackle your to-do list with new vigor and gives you perspective on your priorities, personally and professionally.
Recently I was interviewed by Renegade Craft about how we've been coping during Covid-19 and it was truly a delight! I share how Katie Dean Jewelry has adapted and continues to adapt with the ever evolving state of current affairs. I also touch on how we have pivoted our marketing strategy and overall tactics since in-person markets remain at a stand-still, which for us has been a pretty big deal since real life shopping events are typically a large part of our revenue stream.
With a bright eye on things returning to normal again, I also shared seven tips on how to stand out at in-person events once they resume and how to boost your sales. So if you are planning on selling your goods at a market or want to get some insight into what selling at an event is like, definitely check it out.
There’s much more in the full article which you can read here!
By the way, if you are not familiar with Renegade Craft, they are a curated marketplace of makers, designers, doers and dreamers. Their mission is to champion creative entrepreneurs, advance the creative economy and build community at vibrant and dynamic events.
I’m honored to be a part of the Renegade Craft community of artisans and other handmade creators that they represent and have fostered over many years.
An endless thank you to you Renegade!
Lastly, if you were planning on attending a Renegade Craft Fair in 2020, I'm so sorry to miss you! Whenever you're ready to treat yourself to some new dainty jewels I invite you to shop with us online 24/7 and take advantage of our 20% Off promotion -- all you have to do is sign up for our email newsletter. 💛